With less than a week between an initial introduction and the busiest online sales weekend ever, Ideal Interface has helped Knack Bags (https://knackbags.com), a new brand of expandable laptop backpacks, reach new customers via search engine marketing.
‘As a newly-launched e-commerce business, we found ourselves in a jam
the week before Black Friday. Our web development agency recommended
Ideal Interface to us on the Saturday before Black Friday and Ideal
was working on our business that Sunday. The Ideal Interface team
listened to our needs, reviewed how our PPC program was set up and
completely restructured our PPC campaigns to directly focus on our
target keywords. They worked with us continuously, from developing
keyword strategy, identifying productive keywords, competitor
benchmarking, structuring our ad buy and setting up the analysis
needed to optimize our organic search position in time for Black
Friday. Ideal helped us make the most of our PPC budget in the
extremely tight time frame we had.
We are excited to continue to work with Hayden and his team to improve
our online acquisition and targeted digital marketing.’
Chad Mellen, Founder and CEO – Knack Inc.