Ideal Interface signs with traffic ® as they launch new Crosstown backpack

The outdoor gear brand traffic has hired digital strategy and marketing consultancy Ideal Interface to create and implement a multi-channel digital acquisition plan this Autumn for its new “Crosstown” backpack.

The initial aim is to focus on those customers gradually returning to their offices and learning establishments after many months of lockdown and home working.


You can read the full press release here:

Ideal Interface signs with traffic ® Backpacks as they launch Crosstown – for the New Commute

Ideal Interface helps The Kiltwalk step up their digital efforts

The Kiltwalk is renowned across Scotland, and beyond, as the organisers of one of the country’s biggest mass participation charity events. It is an iconic fundraising brand where thousands of kilted walkers annually raise money for the charity of their choice. Ideal Interface therefore jumped at the chance to help The Kiltwalk with their digital strategy and website analysis.


Ideal Interface immediately understood that The Kiltwalk needed more than just a generic approach to its online acquisition and measurement efforts, instead it required both bespoke digital analytics support and focused strategic input.

“We pride ourselves in ensuring every client receives the best value of their digital marketing investment. But for The Kiltwalk, every £ really does count.” Hayden Sutherland, Director Ideal Interface

Susanne Morrison, Head of Marketing at The Kiltwalk said “Ideal Interface helped us gain clarity to direct our digital efforts and correctly measure our campaign KPIs. Their highly skilled team provided top quality advice and creative digital solutions. We are really happy with the results ”.

Sponsoring Glasgow Rocks for 2020/21 Season

Ideal Interface is delighted to renew our sponsorship of Glasgow Rocks, the only professional basketball team based in Scotland. In a year of such uncertainty, we thought it was important to support an organisation which is driven by their passion for youth development and involvement in the local communities in Scotland. We have enjoyed sharing the Rocks experience with clients, partners and their families, as well as being able to donate the corporate box to charities on occasion.
Good Luck to Glasgow Rocks for the 20/21 Season!


“Thrilled to have Hayden and the team from Ideal Interface on board. Their support emotionally and financially in these toughest of times is really appreciated. Great people and a great business that we’re honoured to have as partners again this season.”
Duncan Smillie, owner Glasgow Rocks