Throughout 2019 Ideal Interface worked with a large number of different organisations and individuals in the transport and mobility sector to develop two API specifications for transport account interoperability (a customer-account API for the consistent integration of purchase, usage and concession data, plus an operator-information API to be the design for a centralised look-up service for all transport providers & MaaS platforms).
The resulted in the release of a draft (v0.9) for peer review in October 2019. Then the subsequent ratification of this standard by industry stakeholders and specialist, leading to its release as version 1.0 on 3rd January 2020.
The full specifications are available here:
From this date these specifications have become Open Standards and therefore they are free to adopt and adapt. Meaning any intellectual property Ideal Interface (or any other contributing organisation) has built up during the design process is now surrendered and we no longer manage any further changes. Instead all oversight and further iterations of the Open Transport standards are managed by a Standards Board run by Open Transport Technology Ltd.
Full details are available here:
An Open Standard for Transport Accounts
We wish this initiative the best of luck and hope it gets swift and uniform adoption across the transport industry as planned.
Mobility-As-A-Service (“MaaS”) is the concept that users of travel services move away from personally owned means of transportation and instead consume it as an on-demand & pay-per-use service. This modal shift means a user can choose their preferred trip based on cost, time, environmental factors, convenience or a combination of these.
MaaS Scotland [https://maas-scotland.com] has been created as a partnership between Technology Scotland and ScotlandIS, the trade association for Scotland’s digital technologies industry. MaaS Scotland’s aim is to develop national and international links, securing Scotland’s future as one of the leading locations for the development of MaaS.
Ideal Interface has therefore become a member of this organisation, not only because we have clients across the UK transport and travel industries, but also because we are interested in the creation & optimisation of open standards and API-based integration… With the aim that this will create enable greater interoperability and a better user experience across the entire industry.
With less than a week between an initial introduction and the busiest online sales weekend ever, Ideal Interface has helped Knack Bags (https://knackbags.com), a new brand of expandable laptop backpacks, reach new customers via search engine marketing.
‘As a newly-launched e-commerce business, we found ourselves in a jam
the week before Black Friday. Our web development agency recommended
Ideal Interface to us on the Saturday before Black Friday and Ideal
was working on our business that Sunday. The Ideal Interface team
listened to our needs, reviewed how our PPC program was set up and
completely restructured our PPC campaigns to directly focus on our
target keywords. They worked with us continuously, from developing
keyword strategy, identifying productive keywords, competitor
benchmarking, structuring our ad buy and setting up the analysis
needed to optimize our organic search position in time for Black
Friday. Ideal helped us make the most of our PPC budget in the
extremely tight time frame we had.
We are excited to continue to work with Hayden and his team to improve
our online acquisition and targeted digital marketing.’
Chad Mellen, Founder and CEO – Knack Inc.
Ideal Interface has been chosen to provide a Search Engine Optimisation audit and training for Craft Scotland: https://www.craftscotland.org
“Hayden delivered a hands-on, intensive session and provided some key insights into our website and SEO. By the end of the day we had an actionable plan for improvement as well as excellent ideas for future development. We would highly recommend a training session to anyone looking to improve their digital marketing or develop an SEO strategy.”
Jennifer Coulshed, Craft Scotland
Ideal Interface has now become a fully qualified Google Partner:
This means that we are officially specialists in:
- Search Advertising (creating, managing, measuring and optimising Google PPC Adwords campaigns)
- Mobile advertising (ad formats, bidding and targeting, and campaign measurement and optimisation of mobile PPC Ads)
Our experienced team is also now additionally certified in:
- video ads
and Google Analytics
Shearer Candles, the UK’s longest established lifestyle candle company, has selected Glasgow-based Ideal Interface for eCommerce consultancy to support it through the next online phase.
Their current website (www.shearer-candles.com) already offers a wide range of candles, candle holders & diffusers and sell direct to customers as well as to leading retailers, hotels and restaurants. They have engaged with Ideal Interface to gain Digital Strategy, eCommerce Consultancy and Online Marketing assistance.
Shearer Candles is widely recognised as a leading light in the fashionable and design-conscious world of candles, employing over 50 staff in its purpose built Glasgow factory that produces millions of candles and diffusers every year.
Ideal Interface was chosen because of its extensive international eCommerce expertise and proven online marketing experience.
A.T.Cross, manufacturer of fine writing instruments, timepieces, and personal accessories has selected Digital Strategy and Marketing Agency, Ideal Interface.
The scope of the partnership includes digital and eCommerce consultancy, search engine optimisation, digital performance marketing and paid social media activity across A.T. Cross’ European eCommerce portfolio.
The Glasgow-based digital consultancy was selected because of its extensive international eCommerce and online marketing experience with proven results.
Ben Hall, European Online Marketing Manager at A.T. Cross says, ‘The Ideal Interface team demonstrated not only their obsession with online marketing and eCommerce, but could show a campaign-led results mentality that we identified with. That made them the natural choice for improving the online acquisition and eCommerce at A.T. Cross.’
Hayden Sutherland, owner and consulting lead at Ideal Interface says, ‘Winning Cross is fantastic. It’s a reflection of the effort and expertise the team puts into every piece of work. Our brief is to help A.T. Cross develop its digital strategy and improve acquisition and conversion across all online channels. It’s a really exciting company to work for because of its wide ranging consumer and social focus.’
For more information: