A.T.Cross, manufacturer of fine writing instruments, timepieces, and personal accessories has selected Digital Strategy and Marketing Agency, Ideal Interface.
The scope of the partnership includes digital and eCommerce consultancy, search engine optimisation, digital performance marketing and paid social media activity across A.T. Cross’ European eCommerce portfolio.
The Glasgow-based digital consultancy was selected because of its extensive international eCommerce and online marketing experience with proven results.
Ben Hall, European Online Marketing Manager at A.T. Cross says, ‘The Ideal Interface team demonstrated not only their obsession with online marketing and eCommerce, but could show a campaign-led results mentality that we identified with. That made them the natural choice for improving the online acquisition and eCommerce at A.T. Cross.’
Hayden Sutherland, owner and consulting lead at Ideal Interface says, ‘Winning Cross is fantastic. It’s a reflection of the effort and expertise the team puts into every piece of work. Our brief is to help A.T. Cross develop its digital strategy and improve acquisition and conversion across all online channels. It’s a really exciting company to work for because of its wide ranging consumer and social focus.’
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Ideal Interface have been chosen by Bibby Financial Services to assist them in the development of their digital strategy and help recruit & build a global high performance online team. Diane Blinkhorn, Global Marketing Director for BFS, stated: “We recognised the need to bring in specialist digital knowledge to support us in taking the business forward digitally to the next level and are grateful for the insight and experience that the Ideal Interface team brings to the table”.
Bibby Financial Services is a leading independent SME funding specialist, providing financial solutions to almost 7,000 small and medium-sized businesses worldwide, handling client turnover of £8.2 billion and advancing funds in the region of £730 million. With 46 operations spanning Europe, the Americas and Asia-Pacific, our local teams help clients to maximise business opportunities both in their domestic markets and when trading internationally.
Ideal Interface is a Digital Strategy & eCommerce Consultancy based in Glasgow, Scotland. Their clients include major brands in the retail, financial services and travel & tourism markets.
Hayden has recently completed an exciting engagement for AllSaints. James Wintle Head of eCommerce at AllSaints Retail Ltd stated:
“Hayden was brought on board as a Multi Channel consultant by the group CEO to support myself and the senior management team in late 2011 whilst the business was going through a period of significant change. A key part of helping to build and refine our digital strategy for 2012 – Hayden was on hand to share his expert knowledge around Multi Channel retailing and ecommerce best practices. I would highly recommend Hayden.”