Craft Scotland Search Engine Consultancy

Ideal Interface has been chosen to provide a Search Engine Optimisation audit and training for Craft Scotland: https://www.craftscotland.org

“Hayden delivered a hands-on, intensive session and provided some key insights into our website and SEO. By the end of the day we had an actionable plan for improvement as well as excellent ideas for future development. We would highly recommend a training session to anyone looking to improve their digital marketing or develop an SEO strategy.”
Jennifer Coulshed, Craft Scotland

Shearer Candles chooses Ideal Interface for International eCommerce & Online Marketing

Shearer Candles, the UK’s longest established lifestyle candle company, has selected Glasgow-based Ideal Interface for eCommerce consultancy to support it through the next online phase.

Their current website (www.shearer-candles.com) already offers a wide range of candles, candle holders & diffusers and sell direct to customers as well as to leading retailers, hotels and restaurants. They have engaged with Ideal Interface to gain Digital Strategy, eCommerce Consultancy and Online Marketing assistance.

Shearer Candles is widely recognised as a leading light in the fashionable and design-conscious world of candles, employing over 50 staff in its purpose built Glasgow factory that produces millions of candles and diffusers every year.

Ideal Interface was chosen because of its extensive international eCommerce expertise and proven online marketing experience.

A.T.Cross Selects Ideal Interface for Digital Strategy Execution

A.T.Cross, manufacturer of fine writing instruments, timepieces, and personal accessories has selected Digital Strategy and Marketing Agency, Ideal Interface.

The scope of the partnership includes digital and eCommerce consultancy, search engine optimisation, digital performance marketing and paid social media activity across A.T. Cross’ European eCommerce portfolio.

The Glasgow-based digital consultancy was selected because of its extensive international eCommerce and online marketing experience with proven results.

Ben Hall, European Online Marketing Manager at A.T. Cross says, ‘The Ideal Interface team demonstrated not only their obsession with online marketing and eCommerce, but could show a campaign-led results mentality that we identified with. That made them the natural choice for improving the online acquisition and eCommerce at A.T. Cross.’

Hayden Sutherland, owner and consulting lead at Ideal Interface says, ‘Winning Cross is fantastic. It’s a reflection of the effort and expertise the team puts into every piece of work. Our brief is to help A.T. Cross develop its digital strategy and improve acquisition and conversion across all online channels. It’s a really exciting company to work for because of its wide ranging consumer and social focus.’

For more information:
http://www.cross.com/en/GB/Home.aspx

Game Room Guys selects Ideal Interface for SEO

The Ideal Interface team are very happy to announce that we have
recently been selected by www.gameroomguys.com for consultancy on
Search Engine Optimisation. Game Room Guys is a company based in
Michigan USA who sell pinball machines, pool tables, arcade games and
all sorts of associated accessories. In short, if you want to have
your very own amusement arcade at home… Game Room Guys are the guys
to provide everything you need.

Eric Wildey from Game Room Guys said “Ideal Interface was personally
recommended to us by one of their existing clients and we are very
happy that they are helping us with the organic optimisation of our
website. It also helps that they are passionate about our product
range and that their digital marketing team understood our target
audience from day one”.

Hayden Sutherland, Ideal Interface’s Director stated “Being selected
by Game Room Guys and helping them optimise their web is a great
opportunity to once again implement our tried and tested Search Engine
Optimisation approach for International retailers. We are incredibly
glad to add www.gameroomguys.com to our growing list of clients and
are looking forward to a long and prosperous working relationship with
them”.

FMW Fasteners signs Ideal Interface for SEO

Ideal Interface is proud to announce that they have won a contract to provide FMWfasteners (http://www.fmwfasteners.com) with SEO consultancy services.

FMW Fasteners are an online business based in Texas who sells premium anchor fixings, nuts, bolts, screws and socket products across the USA.  Ideal Interface’s brief is to increase the organic traffic and revenue, whilst working alongside the established Pay-Per-Click activity provided by Cobnut Web Services (http://www.cobnut.net).

Hayden Sutherland from Ideal Interface stated “We follow a best-practice model for search engine optimisation. By initially carrying out a thorough organic search audit, we could then identify a prioritised set of SEO recommendations that would help FMW gain the best long-term growth in traffic and goals. We are looking forward to working with the FMW Fasteners team to help them improve an already successful eCommerce business”

Steve Baker from FMW Fasteners said “SEO is an essential part of our digital marketing mix and we recognise the need to bring in agencies to continually raise our online game. We were impressed with approach and skills that Ideal Interface brought to the table.”

Hayden writes eCommerce column for The Drum

Back in December Hayden started writing for The Drum magazine and has a column called “Grownup e-Commerce”.
http://www.thedrum.com/content/grown-ecommerce

So far has written 5 articles, that range from the basic facts through to his eCommerce predictions for the year ahead.

He will continue to also publish content and opinion on his blog:
http://press20.blogspot.co.uk/
This will cover the wider subjects of digital marketing and technology, as well as his more personal thoughts from time to time.