Shearer Candles, the UK’s longest established lifestyle candle company, has selected Glasgow-based Ideal Interface for eCommerce consultancy to support it through the next online phase.
Their current website (www.shearer-candles.com) already offers a wide range of candles, candle holders & diffusers and sell direct to customers as well as to leading retailers, hotels and restaurants. They have engaged with Ideal Interface to gain Digital Strategy, eCommerce Consultancy and Online Marketing assistance.
Shearer Candles is widely recognised as a leading light in the fashionable and design-conscious world of candles, employing over 50 staff in its purpose built Glasgow factory that produces millions of candles and diffusers every year.
Ideal Interface was chosen because of its extensive international eCommerce expertise and proven online marketing experience.
A.T.Cross, manufacturer of fine writing instruments, timepieces, and personal accessories has selected Digital Strategy and Marketing Agency, Ideal Interface.
The scope of the partnership includes digital and eCommerce consultancy, search engine optimisation, digital performance marketing and paid social media activity across A.T. Cross’ European eCommerce portfolio.
The Glasgow-based digital consultancy was selected because of its extensive international eCommerce and online marketing experience with proven results.
Ben Hall, European Online Marketing Manager at A.T. Cross says, ‘The Ideal Interface team demonstrated not only their obsession with online marketing and eCommerce, but could show a campaign-led results mentality that we identified with. That made them the natural choice for improving the online acquisition and eCommerce at A.T. Cross.’
Hayden Sutherland, owner and consulting lead at Ideal Interface says, ‘Winning Cross is fantastic. It’s a reflection of the effort and expertise the team puts into every piece of work. Our brief is to help A.T. Cross develop its digital strategy and improve acquisition and conversion across all online channels. It’s a really exciting company to work for because of its wide ranging consumer and social focus.’
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City Legacy has selected Ideal Interface to plan and deliver the search engine optimisation activity for the City Legacy Homes website.
The City Legacy Homes Consortium is a group of Scottish companies building The Village, the housing development that will initially be the The Athletes’ Village during the Glasgow 2014 Commonwealth Games and afterwards will become a new vibrant residential community in Glasgow’s East End.
Jenny Harvie Miller, Marketing Manager for Mactaggart & Mickel, one of the Consortium partners, stated “Search Engine Optimisation is an important part of our marketing plan for this exciting new housing development. We were impressed with the knowledge of the Ideal Interface team, who already have search marketing expertise in the Scottish new homes market”
Lloyds Pharmacy, have employed the services of Ideal Interface to carry out an audit of their digital marketing activity. Focusing on the efficient and effective acquisition of online customers via paid and owned media , Ideal Interface are using their Digital Audit service to provide valuable insight and help improve key commercial metrics.
Digital Marketing Manager Ben Hall said “Ideal Interface have an impressive pedigree in assessing and optimising digital marketing efforts and Lloyds Pharmacy is keen to use industry leading techniques wherever relevant to maximise our budgets”