Ideal Interface signs with traffic ® as they launch new Crosstown backpack

The outdoor gear brand traffic has hired digital strategy and marketing consultancy Ideal Interface to create and implement a multi-channel digital acquisition plan this Autumn for its new “Crosstown” backpack.

The initial aim is to focus on those customers gradually returning to their offices and learning establishments after many months of lockdown and home working.


You can read the full press release here:

Ideal Interface signs with traffic ® Backpacks as they launch Crosstown – for the New Commute

Ideal Interface helps The Kiltwalk step up their digital efforts

The Kiltwalk is renowned across Scotland, and beyond, as the organisers of one of the country’s biggest mass participation charity events. It is an iconic fundraising brand where thousands of kilted walkers annually raise money for the charity of their choice. Ideal Interface therefore jumped at the chance to help The Kiltwalk with their digital strategy and website analysis.


Ideal Interface immediately understood that The Kiltwalk needed more than just a generic approach to its online acquisition and measurement efforts, instead it required both bespoke digital analytics support and focused strategic input.

“We pride ourselves in ensuring every client receives the best value of their digital marketing investment. But for The Kiltwalk, every £ really does count.” Hayden Sutherland, Director Ideal Interface

Susanne Morrison, Head of Marketing at The Kiltwalk said “Ideal Interface helped us gain clarity to direct our digital efforts and correctly measure our campaign KPIs. Their highly skilled team provided top quality advice and creative digital solutions. We are really happy with the results ”.

Sponsoring Glasgow Rocks for 2020/21 Season

Ideal Interface is delighted to renew our sponsorship of Glasgow Rocks, the only professional basketball team based in Scotland. In a year of such uncertainty, we thought it was important to support an organisation which is driven by their passion for youth development and involvement in the local communities in Scotland. We have enjoyed sharing the Rocks experience with clients, partners and their families, as well as being able to donate the corporate box to charities on occasion.
Good Luck to Glasgow Rocks for the 20/21 Season!


“Thrilled to have Hayden and the team from Ideal Interface on board. Their support emotionally and financially in these toughest of times is really appreciated. Great people and a great business that we’re honoured to have as partners again this season.”
Duncan Smillie, owner Glasgow Rocks

Digital Check-Up for DizzyFish Audio Visual

Ideal Interface has delivered another Digital Check-Up, this time for fellow Glasgow Rocks Basketball sponsor DizzyFish Audio Visual.

Following a tried & tested checklist for evaluating an organisation’s website and Social Media presence, Ideal Interface were able to identify several digital quick wins for DizzyFish. This will then help them measure and improve their online customer acquisitions.

DizzyFish Audio Visual owner Dave Wilson stated “We were very impressed with the results of the Digital Check-Up delivered by Ideal Interface. They immediately found some key areas where we can improve our search engine presence and gave us useful insight on our website performance ”

DizzyFish provide audio visual solutions to commercial and private clients across Scotland:

Ideal Interface converts Open Transport work to Open Standard

Throughout 2019 Ideal Interface worked with a large number of different organisations and individuals in the transport and mobility sector to develop two API specifications for transport account interoperability (a customer-account API for the consistent integration of purchase, usage and concession data, plus an operator-information API to be the design for a centralised look-up service for all transport providers & MaaS platforms).
The resulted in the release of a draft (v0.9) for peer review in October 2019. Then the subsequent ratification of this standard by industry stakeholders and specialist, leading to its release as version 1.0 on 3rd January 2020.

The full specifications are available here:

From this date these specifications have become Open Standards and therefore they are free to adopt and adapt. Meaning any intellectual property Ideal Interface (or any other contributing organisation) has built up during the design process is now surrendered and we no longer manage any further changes. Instead all oversight and further iterations of the Open Transport standards are managed by a Standards Board run by Open Transport Technology Ltd.

Full details are available here:
An Open Standard for Transport Accounts

We wish this initiative the best of luck and hope it gets swift and uniform adoption across the transport industry as planned.

Ideal Interface Joins MaaS Scotland

Mobility-As-A-Service (“MaaS”) is the concept that users of travel services move away from personally owned means of transportation and instead consume it as an on-demand & pay-per-use service. This modal shift means a user can choose their preferred trip based on cost, time, environmental factors, convenience or a combination of these.

MaaS-in-Scotland-Icon-400x392MaaS Scotland [] has been created as a partnership between Technology Scotland and ScotlandIS, the trade association for Scotland’s digital technologies industry. MaaS Scotland’s aim is to develop national and international links, securing Scotland’s future as one of the leading locations for the development of MaaS.

Ideal Interface has therefore become a member of this organisation, not only because we have clients across the UK transport and travel industries, but also because we are interested in the creation & optimisation of open standards and API-based integration… With the aim that this will create enable greater interoperability and a better user experience across the entire industry.

Ideal Interface delivers Black Friday SEO & PPC for Knack Bags

With less than a week between an initial introduction and the busiest online sales weekend ever, Ideal Interface has helped Knack Bags (, a new brand of expandable laptop backpacks, reach new customers via search engine marketing.

‘As a newly-launched e-commerce business, we found ourselves in a jam
the week before Black Friday. Our web development agency recommended
Ideal Interface to us on the Saturday before Black Friday and Ideal
was working on our business that Sunday. The Ideal Interface team
listened to our needs, reviewed how our PPC program was set up and
completely restructured our PPC campaigns to directly focus on our
target keywords. They worked with us continuously, from developing
keyword strategy, identifying productive keywords, competitor
benchmarking, structuring our ad buy and setting up the analysis
needed to optimize our organic search position in time for Black
Friday. Ideal helped us make the most of our PPC budget in the
extremely tight time frame we had.
We are excited to continue to work with Hayden and his team to improve
our online acquisition and targeted digital marketing.’

Chad Mellen, Founder and CEO – Knack Inc. 

Baron’s Vale Digital Marketing Extends Cruden Contract for Ideal Interface

We are happy to announce that we have been chosen by Scottish house
builders Cruden Homes West to extend the scope of our Digital
Marketing consultancy. Following our work for Cruden on their
successful King’s View development at Toryglen in South Glasgow and
the award winning City Legacy in the East End of Glasgow (previously
the Commonwealth Games Athlete’s Village), we have now been selected
to work on the next project… Baron’s Vale, near Parkhead in Glasgow.
The scope of our digital marketing engagement includes search engine
optimisation as well as paid media marketing for this new development
of 2 & 3 bedroom terrace homes and 3 bed semi-detached houses. The
website is now available at:

Liz Mallon, Sales & Marketing Manager at Cruden Homes West said “Ideal
Interface has a successful track record in search engine marketing for
us. They were therefore the natural digital marketing partner for us
on the Baron’s Vale development in Glasgow’s East End. We are looking
forward to working with Hayden and his team again to make this new
home development an online success”

Ideal Interface’s director Hayden Sutherland stated “We are incredibly
pleased with the news that we’ve been picked to run the digital &
search marketing for Cruden’s Baron’s Vale development. This allows us
to further leverage our expertise in the Glasgow-based online
marketing and the Scottish home building industries.”


SEO Consultancy for

Ideal Interface have been chosen to provide New York-based with Search Engine Optimisation consultancy.

Sabir Taheraley from Jamali Floral and Garden Supplies said “We were impressed with the approach and passion Ideal Interface had for our business. They have taken the time to understand our concerns and helped set us on the path to an improved eCommerce website.”

Hayden Sutherland, Ideal Interface’s Director stated “We are incredibly pleased to work with the team at and are glad they have been impressed with our SEO expertise and dedication to customer satisfaction.”

Building our transatlantic PR & Content Marketing business

We are incredibly proud to announce that our work with has now been extended beyond Search Engine Optimisation to now include PR and Content Marketing.

Following a successful 2014, this US-based eCommerce site dedicated to: anchors, bolts, washers and socket products has recognised the need to focus on building awareness, growing visitors and increasing revenue from organic placement.

Therefore they have increased the scope of Ideal Interface’s efforts to now include building relationships with opinion formers & online influencers and developing on-site content.