Ideal Interface delivers Black Friday SEO & PPC for Knack Bags

With less than a week between an initial introduction and the busiest online sales weekend ever, Ideal Interface has helped Knack Bags (https://knackbags.com), a new brand of expandable laptop backpacks, reach new customers via search engine marketing.

‘As a newly-launched e-commerce business, we found ourselves in a jam
the week before Black Friday. Our web development agency recommended
Ideal Interface to us on the Saturday before Black Friday and Ideal
was working on our business that Sunday. The Ideal Interface team
listened to our needs, reviewed how our PPC program was set up and
completely restructured our PPC campaigns to directly focus on our
target keywords. They worked with us continuously, from developing
keyword strategy, identifying productive keywords, competitor
benchmarking, structuring our ad buy and setting up the analysis
needed to optimize our organic search position in time for Black
Friday. Ideal helped us make the most of our PPC budget in the
extremely tight time frame we had.
We are excited to continue to work with Hayden and his team to improve
our online acquisition and targeted digital marketing.’

Chad Mellen, Founder and CEO – Knack Inc.
https://knackbags.com/ 

Craft Scotland Search Engine Consultancy

Ideal Interface has been chosen to provide a Search Engine Optimisation audit and training for Craft Scotland: https://www.craftscotland.org

“Hayden delivered a hands-on, intensive session and provided some key insights into our website and SEO. By the end of the day we had an actionable plan for improvement as well as excellent ideas for future development. We would highly recommend a training session to anyone looking to improve their digital marketing or develop an SEO strategy.”
Jennifer Coulshed, Craft Scotland

Ideal Interface Becomes Google Partner

Ideal Interface has now become a fully qualified Google Partner:
https://www.google.com/partners/?hl=en-GB#a_profile;idtf=4383486596;

This means that we are officially specialists in:

  • Search Advertising (creating, managing, measuring and optimising Google PPC Adwords campaigns)
  • Mobile advertising (ad formats, bidding and targeting, and campaign
    measurement and optimisation of mobile PPC Ads)

Our experienced team is also now additionally certified in:

  • video ads
  • display ads,
  • online shopping
  • and Google Analytics

 

 

 

 

Shearer Candles chooses Ideal Interface for International eCommerce & Online Marketing

Shearer Candles, the UK’s longest established lifestyle candle company, has selected Glasgow-based Ideal Interface for eCommerce consultancy to support it through the next online phase.

Their current website (www.shearer-candles.com) already offers a wide range of candles, candle holders & diffusers and sell direct to customers as well as to leading retailers, hotels and restaurants. They have engaged with Ideal Interface to gain Digital Strategy, eCommerce Consultancy and Online Marketing assistance.

Shearer Candles is widely recognised as a leading light in the fashionable and design-conscious world of candles, employing over 50 staff in its purpose built Glasgow factory that produces millions of candles and diffusers every year.

Ideal Interface was chosen because of its extensive international eCommerce expertise and proven online marketing experience.

A.T.Cross Selects Ideal Interface for Digital Strategy Execution

A.T.Cross, manufacturer of fine writing instruments, timepieces, and personal accessories has selected Digital Strategy and Marketing Agency, Ideal Interface.

The scope of the partnership includes digital and eCommerce consultancy, search engine optimisation, digital performance marketing and paid social media activity across A.T. Cross’ European eCommerce portfolio.

The Glasgow-based digital consultancy was selected because of its extensive international eCommerce and online marketing experience with proven results.

Ben Hall, European Online Marketing Manager at A.T. Cross says, ‘The Ideal Interface team demonstrated not only their obsession with online marketing and eCommerce, but could show a campaign-led results mentality that we identified with. That made them the natural choice for improving the online acquisition and eCommerce at A.T. Cross.’

Hayden Sutherland, owner and consulting lead at Ideal Interface says, ‘Winning Cross is fantastic. It’s a reflection of the effort and expertise the team puts into every piece of work. Our brief is to help A.T. Cross develop its digital strategy and improve acquisition and conversion across all online channels. It’s a really exciting company to work for because of its wide ranging consumer and social focus.’

For more information:
http://www.cross.com/en/GB/Home.aspx

Baron’s Vale Digital Marketing Extends Cruden Contract for Ideal Interface

We are happy to announce that we have been chosen by Scottish house
builders Cruden Homes West to extend the scope of our Digital
Marketing consultancy. Following our work for Cruden on their
successful King’s View development at Toryglen in South Glasgow and
the award winning City Legacy in the East End of Glasgow (previously
the Commonwealth Games Athlete’s Village), we have now been selected
to work on the next project… Baron’s Vale, near Parkhead in Glasgow.
The scope of our digital marketing engagement includes search engine
optimisation as well as paid media marketing for this new development
of 2 & 3 bedroom terrace homes and 3 bed semi-detached houses. The
website is now available at: http://www.crudenbaronsvale.co.uk

Liz Mallon, Sales & Marketing Manager at Cruden Homes West said “Ideal
Interface has a successful track record in search engine marketing for
us. They were therefore the natural digital marketing partner for us
on the Baron’s Vale development in Glasgow’s East End. We are looking
forward to working with Hayden and his team again to make this new
home development an online success”

Ideal Interface’s director Hayden Sutherland stated “We are incredibly
pleased with the news that we’ve been picked to run the digital &
search marketing for Cruden’s Baron’s Vale development. This allows us
to further leverage our expertise in the Glasgow-based online
marketing and the Scottish home building industries.”

Site: http://www.crudenbaronsvale.co.uk

Game Room Guys selects Ideal Interface for SEO

The Ideal Interface team are very happy to announce that we have
recently been selected by www.gameroomguys.com for consultancy on
Search Engine Optimisation. Game Room Guys is a company based in
Michigan USA who sell pinball machines, pool tables, arcade games and
all sorts of associated accessories. In short, if you want to have
your very own amusement arcade at home… Game Room Guys are the guys
to provide everything you need.

Eric Wildey from Game Room Guys said “Ideal Interface was personally
recommended to us by one of their existing clients and we are very
happy that they are helping us with the organic optimisation of our
website. It also helps that they are passionate about our product
range and that their digital marketing team understood our target
audience from day one”.

Hayden Sutherland, Ideal Interface’s Director stated “Being selected
by Game Room Guys and helping them optimise their web is a great
opportunity to once again implement our tried and tested Search Engine
Optimisation approach for International retailers. We are incredibly
glad to add www.gameroomguys.com to our growing list of clients and
are looking forward to a long and prosperous working relationship with
them”.