Ideal Interface has delivered another Digital Check-Up, this time for fellow Glasgow Rocks Basketball sponsor DizzyFish Audio Visual.
Following a tried & tested checklist for evaluating an organisation’s website and Social Media presence, Ideal Interface were able to identify several digital quick wins for DizzyFish. This will then help them measure and improve their online customer acquisitions.
DizzyFish Audio Visual owner Dave Wilson stated “We were very impressed with the results of the Digital Check-Up delivered by Ideal Interface. They immediately found some key areas where we can improve our search engine presence and gave us useful insight on our website performance ”
DizzyFish provide audio visual solutions to commercial and private clients across Scotland: www.dizzyfish.net
Throughout 2019 Ideal Interface worked with a large number of different organisations and individuals in the transport and mobility sector to develop two API specifications for transport account interoperability (a customer-account API for the consistent integration of purchase, usage and concession data, plus an operator-information API to be the design for a centralised look-up service for all transport providers & MaaS platforms).
The resulted in the release of a draft (v0.9) for peer review in October 2019. Then the subsequent ratification of this standard by industry stakeholders and specialist, leading to its release as version 1.0 on 3rd January 2020.
The full specifications are available here:
From this date these specifications have become Open Standards and therefore they are free to adopt and adapt. Meaning any intellectual property Ideal Interface (or any other contributing organisation) has built up during the design process is now surrendered and we no longer manage any further changes. Instead all oversight and further iterations of the Open Transport standards are managed by a Standards Board run by Open Transport Technology Ltd.
Full details are available here:
An Open Standard for Transport Accounts
We wish this initiative the best of luck and hope it gets swift and uniform adoption across the transport industry as planned.
Mobility-As-A-Service (“MaaS”) is the concept that users of travel services move away from personally owned means of transportation and instead consume it as an on-demand & pay-per-use service. This modal shift means a user can choose their preferred trip based on cost, time, environmental factors, convenience or a combination of these.
MaaS Scotland [https://maas-scotland.com] has been created as a partnership between Technology Scotland and ScotlandIS, the trade association for Scotland’s digital technologies industry. MaaS Scotland’s aim is to develop national and international links, securing Scotland’s future as one of the leading locations for the development of MaaS.
Ideal Interface has therefore become a member of this organisation, not only because we have clients across the UK transport and travel industries, but also because we are interested in the creation & optimisation of open standards and API-based integration… With the aim that this will create enable greater interoperability and a better user experience across the entire industry.
With less than a week between an initial introduction and the busiest online sales weekend ever, Ideal Interface has helped Knack Bags (https://knackbags.com), a new brand of expandable laptop backpacks, reach new customers via search engine marketing.
‘As a newly-launched e-commerce business, we found ourselves in a jam
the week before Black Friday. Our web development agency recommended
Ideal Interface to us on the Saturday before Black Friday and Ideal
was working on our business that Sunday. The Ideal Interface team
listened to our needs, reviewed how our PPC program was set up and
completely restructured our PPC campaigns to directly focus on our
target keywords. They worked with us continuously, from developing
keyword strategy, identifying productive keywords, competitor
benchmarking, structuring our ad buy and setting up the analysis
needed to optimize our organic search position in time for Black
Friday. Ideal helped us make the most of our PPC budget in the
extremely tight time frame we had.
We are excited to continue to work with Hayden and his team to improve
our online acquisition and targeted digital marketing.’
Chad Mellen, Founder and CEO – Knack Inc.
Ideal Interface has been chosen to provide a Search Engine Optimisation audit and training for Craft Scotland: https://www.craftscotland.org
“Hayden delivered a hands-on, intensive session and provided some key insights into our website and SEO. By the end of the day we had an actionable plan for improvement as well as excellent ideas for future development. We would highly recommend a training session to anyone looking to improve their digital marketing or develop an SEO strategy.”
Jennifer Coulshed, Craft Scotland
Ideal Interface has now become a fully qualified Google Partner:
This means that we are officially specialists in:
- Search Advertising (creating, managing, measuring and optimising Google PPC Adwords campaigns)
- Mobile advertising (ad formats, bidding and targeting, and campaign measurement and optimisation of mobile PPC Ads)
Our experienced team is also now additionally certified in:
- video ads
and Google Analytics
Shearer Candles, the UK’s longest established lifestyle candle company, has selected Glasgow-based Ideal Interface for eCommerce consultancy to support it through the next online phase.
Their current website (www.shearer-candles.com) already offers a wide range of candles, candle holders & diffusers and sell direct to customers as well as to leading retailers, hotels and restaurants. They have engaged with Ideal Interface to gain Digital Strategy, eCommerce Consultancy and Online Marketing assistance.
Shearer Candles is widely recognised as a leading light in the fashionable and design-conscious world of candles, employing over 50 staff in its purpose built Glasgow factory that produces millions of candles and diffusers every year.
Ideal Interface was chosen because of its extensive international eCommerce expertise and proven online marketing experience.
A.T.Cross, manufacturer of fine writing instruments, timepieces, and personal accessories has selected Digital Strategy and Marketing Agency, Ideal Interface.
The scope of the partnership includes digital and eCommerce consultancy, search engine optimisation, digital performance marketing and paid social media activity across A.T. Cross’ European eCommerce portfolio.
The Glasgow-based digital consultancy was selected because of its extensive international eCommerce and online marketing experience with proven results.
Ben Hall, European Online Marketing Manager at A.T. Cross says, ‘The Ideal Interface team demonstrated not only their obsession with online marketing and eCommerce, but could show a campaign-led results mentality that we identified with. That made them the natural choice for improving the online acquisition and eCommerce at A.T. Cross.’
Hayden Sutherland, owner and consulting lead at Ideal Interface says, ‘Winning Cross is fantastic. It’s a reflection of the effort and expertise the team puts into every piece of work. Our brief is to help A.T. Cross develop its digital strategy and improve acquisition and conversion across all online channels. It’s a really exciting company to work for because of its wide ranging consumer and social focus.’
For more information:
We are happy to announce that we have been chosen by Scottish house
builders Cruden Homes West to extend the scope of our Digital
Marketing consultancy. Following our work for Cruden on their
successful King’s View development at Toryglen in South Glasgow and
the award winning City Legacy in the East End of Glasgow (previously
the Commonwealth Games Athlete’s Village), we have now been selected
to work on the next project… Baron’s Vale, near Parkhead in Glasgow.
The scope of our digital marketing engagement includes search engine
optimisation as well as paid media marketing for this new development
of 2 & 3 bedroom terrace homes and 3 bed semi-detached houses. The
website is now available at: http://www.crudenbaronsvale.co.uk
Liz Mallon, Sales & Marketing Manager at Cruden Homes West said “Ideal
Interface has a successful track record in search engine marketing for
us. They were therefore the natural digital marketing partner for us
on the Baron’s Vale development in Glasgow’s East End. We are looking
forward to working with Hayden and his team again to make this new
home development an online success”
Ideal Interface’s director Hayden Sutherland stated “We are incredibly
pleased with the news that we’ve been picked to run the digital &
search marketing for Cruden’s Baron’s Vale development. This allows us
to further leverage our expertise in the Glasgow-based online
marketing and the Scottish home building industries.”
The Ideal Interface team are very happy to announce that we have
recently been selected by www.gameroomguys.com for consultancy on
Search Engine Optimisation. Game Room Guys is a company based in
Michigan USA who sell pinball machines, pool tables, arcade games and
all sorts of associated accessories. In short, if you want to have
your very own amusement arcade at home… Game Room Guys are the guys
to provide everything you need.
Eric Wildey from Game Room Guys said “Ideal Interface was personally
recommended to us by one of their existing clients and we are very
happy that they are helping us with the organic optimisation of our
website. It also helps that they are passionate about our product
range and that their digital marketing team understood our target
audience from day one”.
Hayden Sutherland, Ideal Interface’s Director stated “Being selected
by Game Room Guys and helping them optimise their web is a great
opportunity to once again implement our tried and tested Search Engine
Optimisation approach for International retailers. We are incredibly
glad to add www.gameroomguys.com to our growing list of clients and
are looking forward to a long and prosperous working relationship with