Bibby Financial Services appoints Digital Strategy Consultancy

Ideal Interface have been chosen by Bibby Financial Services to assist them in the development of their digital strategy and help recruit & build a global high performance online team. Diane Blinkhorn, Global Marketing Director for BFS, stated: “We recognised the need to bring in specialist digital knowledge to support us in taking the business forward digitally to the next level and are grateful for the insight and experience that the Ideal Interface team brings to the table”.

Bibby Financial Services is a leading independent SME funding specialist, providing financial solutions to almost 7,000 small and medium-sized businesses worldwide, handling client turnover of £8.2 billion and advancing funds in the region of £730 million.  With 46 operations spanning Europe, the Americas and Asia-Pacific, our local teams help clients to maximise business opportunities both in their domestic markets and when trading internationally.

Ideal Interface is a Digital Strategy & eCommerce Consultancy based in Glasgow, Scotland. Their clients include major brands in the retail, financial services and travel & tourism markets.

Ideal Interface selected for City Legacy Search Marketing

City Legacy has selected Ideal Interface to plan and deliver the search engine optimisation activity for the City Legacy Homes website.
www.citylegacy.co.uk

The City Legacy Homes Consortium is a group of Scottish companies building The Village, the housing development that will initially be the The Athletes’ Village during the Glasgow 2014 Commonwealth Games and afterwards will become a new vibrant residential community in Glasgow’s East End.

Jenny Harvie Miller, Marketing Manager for Mactaggart & Mickel, one of the Consortium partners, stated “Search Engine Optimisation is an important part of our marketing plan for this exciting new housing development. We were impressed with the knowledge of the Ideal Interface team, who already have search marketing expertise in the Scottish new homes market”

Growing our Digital Strategy Consulting Team

We are incredibly pleased to announce that we are growing the  Digital Strategy consultancy team with the arrival of Mark House. Until recently Mark held the position of Head of Business Management at Coutts Bank in London, where he was responsible for leading the strategic development and operational management of the Chief Operating Office. Prior to this he has held the Head of Business Development and Head of Internet roles for this prestigious institution.

Mark brings a wealth of strategic consulting and digital knowledge to Ideal Interface and will be primarily focused on helping senior clients within the financial services sector.

Ideal Interface provides Lloyds Pharmacy with digital marketing consultancy

Lloyds Pharmacy, have employed the services of Ideal Interface to carry out an audit of their digital marketing activity. Focusing on the efficient and effective acquisition of online customers via paid and owned media , Ideal Interface are using their Digital Audit service to provide valuable insight and help improve key commercial metrics.

Digital Marketing Manager Ben Hall said “Ideal Interface have an impressive pedigree in assessing and optimising digital marketing efforts and Lloyds Pharmacy is keen to use industry leading techniques wherever relevant to maximise our budgets”

New Ideal Interface website

As some of our  visitors may have noticed, we now have a new website and a slightly new URL.

We have made the decision to move away from our Drupal-based site developed by Tony back in 2010 and have rebuilt the site using WordPress. This means we can use a readily-available theme and have an instant mobile layout too.

Our URL has also changed slightly from http://www.idealinterface.co.uk to http://blog.idealinterface.co.uk

Please let us know what you think.

Hayden writes eCommerce column for The Drum

Back in December Hayden started writing for The Drum magazine and has a column called “Grownup e-Commerce”.
http://www.thedrum.com/content/grown-ecommerce

So far has written 5 articles, that range from the basic facts through to his eCommerce predictions for the year ahead.

He will continue to also publish content and opinion on his blog:
http://press20.blogspot.co.uk/
This will cover the wider subjects of digital marketing and technology, as well as his more personal thoughts from time to time.